Liz Irving

Liz’s endless curiosity, desire for learning, and passion for building relationships infuse her responsibilities as the Executive Vice President- Head of Marketing, Technology and Customer Experience for Clarion Events. With over 20 years of experience in the events industry, she is focused on delivering results by creating brand strategies and providing innovative approaches that meet her customers’ needs.

In her current role, Liz oversees the strategic direction and integration of the marketing and technology functions across North America. These are led by insight, marketing effectiveness, digital and virtual platform development and innovation. In addition, she is responsible for virtual product strategy development where she partners with Clarion’s portfolio directors to  identify growth opportunities to enhance our existing events and develop new digital offerings.  She constantly has her eye on the customer experience and how to continuously evolve what our events offer to increase the value we provide face-to-face and digitally.

Liz’s interest in events began when she would work hands-on to assist her father in setting up his local food distributor events. From there she worked a variety of positions in college assisting the Convention & Visitors Bureau and quickly her passion for the events business spread. Before joining Clarion , Liz was with Reed Exhibitions for 14 years, in a variety of marketing leadership positions across several events, including the leading jewelry media brand, JCK.

Liz earned her bachelor’s degree from Niagara University and a master’s degree from the University of New Haven. She is active in her community where she volunteers in her assisting her sons’ sports teams throughout the year, managing communications and events.  Liz is involved in SISO’s planning committee and chairs the Marketing Special Interest Group. Liz lives in Connecticut with her husband, two boys and two dogs and cat.