Executive Vice President - Head of Marketing, Technology and Customer Experience, Clarion Events
Liz’s endless curiosity, desire for learning, and passion for building relationships infuse her responsibilities as the Executive Vice President- Head of Marketing, Technology and Customer Experience for Clarion Events. With over 20 years of experience in the events industry, she is focused on delivering results by creating brand strategies and providing innovative approaches that meet her customers’ needs.
In her current role, Liz oversees the strategic direction and integration of the marketing and technology functions across North America. These are led by insight, marketing effectiveness, digital and virtual platform development and innovation. In addition, she is responsible for virtual product strategy development where she partners with Clarion’s portfolio directors to identify growth opportunities to enhance our existing events and develop new digital offerings. She constantly has her eye on the customer experience and how to continuously evolve what our events offer to increase the value we provide face-to-face and digitally.
Liz’s interest in events began when she would work hands-on to assist her father in setting up his local food distributor events. From there she worked a variety of positions in college assisting the Convention & Visitors Bureau and quickly her passion for the events business spread. Before joining Clarion , Liz was with Reed Exhibitions for 14 years, in a variety of marketing leadership positions across several events, including the leading jewelry media brand, JCK.
Liz earned her bachelor’s degree from Niagara University and a master’s degree from the University of New Haven. She is active in her community where she volunteers in her assisting her sons’ sports teams throughout the year, managing communications and events. Liz is involved in SISO’s planning committee and chairs the Marketing Special Interest Group. Liz lives in Connecticut with her husband, two boys and two dogs and cat.
Chief Strategist, Powers of Marketing
Megan Powers is a creator who has vast experience in the meetings and events industry. She has worked in marketing for tech companies, in a venue, as a planner, and in audio-visual production sales, before starting her own business. All of this experience gives her a unique lens through which she sees and approaches events. Founded in 2013, her company Powers of Marketing is a boutique strategic marketing communication agency, providing product marketing, podcast hosting, strategy consultation, training, content development, and community-building to organizations seeking to strategically market themselves through content and events. Megan is passionate about being face-to-face for events AND about the opportunities digital spaces also give us to interact, learn, and grow revenue. Her podcast Making a Marketer is closing out its fourth season, and covers all aspects of marketing and business.
Director of Event Marketing, Informa Connect
Kathryn Frankson is the Director of Event Marketing at Informa, the global leader in specialized events and event intelligence. After 48 straight quarters selling exhibition space and custom event sponsorships, Kathryn launched Informa’s sales marketing team, modernizing demand generation. Kathryn now leads the experience and digital marketing efforts for Informa’s content led events in the architecture, event planning and hospitality space.
Founder & CEO, Growth Blazers
"Vasil is a growth marketing and startup event entrepreneur, who has produced over 500 in-person and virtual events, as well as built a 90K+ network of tech entrepreneurs and marketers.
Formerly, he was also the founder of the Growth Marketing Conference, one of the leading growth marketing events in the industry.
Editorial Director, Mash Media
Award-winning, experienced web and print editor and video presenter across news, sport, business events, technology, lifestyle and automotive sectors, with demonstrable experience of high-profile website building and management, including social media.
Regional Manager - Europe, UFI
Nick is the Regional Manager for Europe at UFI, the global association of the exhibition industry. He is responsible for UFI’s more than 300 members in Europe, organising the annual UFI European Conference and promoting and representing the European exhibition industry internationally.
He joined UFI in 2010 as head of Business Development, looking after sponsorship and commercial partnerships for all of UFI's global portfolio of events and activities. A fluent speaker of Spanish and Portuguese, he set up UFI’s Latin American Chapter in 2014.
Nick first worked in the exhibition industry when he joined the UK arm of the International Sales Group (ISG) of Reed Exhibitions in 2006 working on a portfolio of shows around the world. Nick has been the head of the UK Footvolley Association since 2004.
Founder, Acier Events
Chloe is an exhibition and trade show sales expert and owner of Acier Events, a company that creates, develops, coaches and executes exhibition-specific commercial strategies, including how to maximise commercial communications with your exhibitors and sponsors. A multi-lingual sales leader with clients all over the globe, Chloe has always believed that tech can be the cherry on the solution-based sales cake.
Head of Technology and Digital Transformation, Easyfairs
Stephan Forseilles is acting as Head of Technology and Digital Transformation for Easyfairs, a pan-European trade show organiser and venue operator. He is responsible for supervising the strategic development of the company's technology solutions and digital transformation, including the transition to hybrid events. He is also a member of UFI’s Digital Innovation Committee, Team Leader at the Exhibitions Think Tank and regular speaker at Event Tech conferences.
Miguel is passionate about helping event professionals working online and offline to develop digital communication and content strategies. He is no stranger to the world of business events and he speaks, consults, and trains on topics around communication, content and event technology.
Since 2005 Miguel has held multiple industry roles, starting in his native Portugal, then spending 10 years in the UK and US and currently based in Denmark. He played an key role in developing the IMEX Group’s digital content and social media presence from 2011 to 2017, and since then Miguel has worked independently on digital communication strategies for business events. focused organisations
Miguel holds a masters degree in Conference and Events Management from the University of Westminster and is certified as a Certified Meeting Professional (CMP) and a Digital Event Strategist (DES). He sits on the International Board of Directors of Meeting Professionals International and is past-Chair of Events Industry Council’s Industry Insights Committee.
Founder & CEO, Snöball
Rachel is an event marketing strategist, event tech startup founder and industry speaker on topics that cover event marketing and influencer marketing. When meeting planners and association professionals need to get more butts in seats, they call Rachel! She is a force to be reckoned with, whipping up creative solutions to event marketing challenges for 19+ years. Always looking for new ways to supercharge attendee acquisition, she used the experience from hundreds of campaigns to pioneer a new chapter in event marketing: the award-winning snöball event influencer marketing platform. The secret to her success - fueling clever, cutting-edge digital marketing tactics with the human-2-human values that the events industry is based on.
Event Director, Mash Media
Duncan is the Event Director for international Confex, the Exhibition where the events industry meets. Duncan is intrinsically involved in the partnerships, collaborations and decisions that drive positive change and progress for the exhibition. He is responsible for keeping the show innovative and exciting as well as educational in its content. Commercially his direction has generated a 32% revenue increases over the last two years since coming aboard as well as steady year on year delegate rise. Duncan’s background is routed in Sales having starting his career at EMAP and working across array of publishing online and event sales.
Founder & Director, Flume Sales Training
Raoul is the Founder of Flume Sales Training and is driven by helping businesses navigate their way through this crisis in the strongest way possible. He is a regular speaker at industry events and recently led a series of Flume webinars which attracted several thousand event professionals. He writes a regular column in Exhibition News called “Closed Won”.
Flume work with companies to put teams into the head of their clients to create the most powerful sales and marketing approaches possible. They are well known in the events industry for their focus on driving measurable sales impact through the training they provide.
Raoul is an ultra-marathon runner, a film-buff and an avid reader of business books.
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